The transition to digital has utterly redefined, and continues to shape, the landscape of the media industry. Such a revolution has upended the established business models and has structurally transformed media content, forcing firms to think differently, to become cross-media, and to redefine their buying and consumption behavior.
Today’s media companies must keep up with ever-present technological innovations if they are to exploit new distribution channels and satisfy today’s more demanding consumer on all types of media and at all times. This must be done whilst simultaneously ensuring digital rights management.
Zalis counts among its team Media Experts specialized in the digital shift, who have worked on projects of international resonance . These team members have a deep understanding of today’s new playing field with the convergence of media and telecom and the rise of interconnectivity.