The transition to digital has utterly redefined, and continues to shape, the landscape of the media industry. Such a revolution has upended the established business models and has structurally transformed media content, forcing firms to think differently, to become cross-media, and to redefine their buying and consumption behavior.
Today’s media companies must keep up with ever-present technological innovations if they are to exploit new distribution channels and satisfy today’s more demanding consumer on all types of media and at all times. This must be done whilst simultaneously ensuring digital rights management.
Zalis counts among its team Media Experts specialized in the digital shift, who have worked on projects of international resonance . These team members have a deep understanding of today’s new playing field with the convergence of media and telecom and the rise of interconnectivity.
Example of an accomplished mission
Financial restructuring of a major French leisure group
Zalis ran the restructuring of a French leader in the gambling industry. Daniel Cohen, CEO and founder of Zalis, and his team advised and supported the company in connection with its second equity capital raising and assisted in its operational and financial restructuring, in particular through an agreement reached with a large banking pool.
The support of Zalis resulted in a debt rescheduling (thereby avoiding asset sales in a difficult market), a new capital increase and a change in governance.
Improved financial results have confirmed a successful turnaround.